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The asymmetric unit of the title compound, C28H26O6, contains one half-molecule, with the complete molecule generated by a crystallographic inversion center. The central terephthalate and methoxybenzene rings are approximately perpendicular, making a dihedral angle of 80.31 (5)°. No specific directional contacts are noted in the crystal packing. The terminal vinyl group is disordered over two orientations with an occupancy ratio of 0.796 (4):0.204 (4).